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Kona Big Wave, the premium island-style lager, officially launched its ‘Soundwave Session’ on May 15 in collaboration with Spotify AUX, Spotify’s dedicated music consultancy for brands. This event preceded the Sand in My Boots festival and marked the start of a curated music series aimed at enriching festival experiences through immersive brand interactions.
Featuring indie folk artist DOPE LEMON as the headliner and a DJ set from Jungle, the session provided an intimate musical atmosphere. Announced as part of Kona’s summer initiative, the Soundwave Sessions will also be present at major festivals such as The Governors Ball, Lollapalooza, Ohana Festival, and Ocean’s Calling.
Hosted at The Hangout in Gulf Shores, the activation transported attendees to a surf shop-themed speakeasy accessible through a Kona beer fridge. Guests could enjoy live music, beverages, customizable summer merchandise, and food—an experience intended to capture Kona’s tropical essence and “Big Wave” spirit.
Image Credit: Spotify
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