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A pottery museum in Stoke-on-Trent is preparing to host its inaugural dance music event 237 years after it first began as a factory.
DJ and producer Jordan Tilstone (seen in the photo), hailing from Stoke-on-Trent, reveals that the event at the Gladstone Pottery Museum on July 26 will mark the city’s first significant rave since the Spode China Hall ceased hosting dance music events in 2019.
Jordan, who runs Claywork, has organized and performed at events across other UK cities, but this will be his first professional event in his hometown.
The Gladstone Pottery Museum is celebrating its 50th anniversary this year, and Jordan aims for the event to generate funds that will help support the Grade-II listed venue, in addition to revitalizing the dance music scene in the city.
He shared with Stoke Nub News: “The motivation behind Gladstone was partly realizing that there was no venue in Stoke with a proper professional setup or an appealing atmosphere, either architecturally or in terms of sound quality.
“I have always dreamed of hosting an event in my beloved city of Stoke. I care deeply about this place.
“I previously assumed it would take a millionaire coming in, renovating a space, and securing famous headliners because the scene had diminished so much that it would require substantial financial backing to revive it.
“I got quotes for some rooftop bars in Liverpool, which were quite pricey, and jokingly told my girlfriend, ‘I bet I could rent a venue as impressive as Gladstone for that kind of cash.’
Claywork has already hosted events in Liverpool, but this marks its debut in Stoke-on-Trent. (Supplied)
“I approached them to see if they would be interested, and I was surprised they accepted hosting a dance music event, but they did.
“We have a capacity limit as one of Gladstone’s requirements to ensure the venue’s preservation, but it will still be sufficiently large for a vibrant atmosphere.”
The event will feature trance, techno, and hard house music, running for five hours from 4:30 PM amidst the backdrop of the museum’s historic bottle kilns.
The agreement between the museum and Claywork took weeks to finalize and was publicly announced on social media last Thursday. Early bird tickets sold out quickly, and general ticket sales are now active.
Jordan shared, “The museum lacked the funds to properly celebrate its 50th anniversary, and I’ve noticed they are short on resources and have had to make redundancies.
“We paid a significant venue hire fee to make this event possible, and it feels rewarding to know that this money will help sustain and maintain the facility.
“This event supports a cultural institution in our city while providing entertainment for the community—something that has been missing for a long time due to the decline of the local scene about ten years ago.”
Gladstone Pottery Museum is marking its 50th anniversary this year. (Nub News)
In his music, Jordan often expresses his love for the city and the pottery industry with tracks like “Porcelain Voices” and “Terracotta XTC”.
He hopes that the event at the Gladstone Pottery Museum will cater to younger audiences in Stoke-on-Trent, whom he feels are underserved by current offerings.
Jordan added: “There are a couple of promoters in Stoke at the moment, excluding myself, and I have a good rapport with them, but their events tend to cater to an older demographic—not my generation.
“By a major event, I mean one with this level of detail and professionalism, and I hope Claywork can build on this, encouraging more events to follow.
“I would love Claywork to become the main provider of trance and dance music events in Stoke.”
Discover more about the event here.
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READ: ‘It’s horrific’: Moorcroft workers express concerns after closure of historic factory
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