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UPDATE (June 4): The 2025 American Music Awards, hosted by Jennifer Lopez, attracted over 10 million unique viewers during its CBS debut on Memorial Day (Monday, May 26) and subsequent broadcasts on MTV (May 27), CMT (May 28), and BET (May 29). This marked the most-watched entertainment program on Memorial Day since 2021.
The CBS airing alone garnered 5.2 million viewers in Nielsen Live+7, signifying the show’s largest audience since 2019 and a 38% increase compared to its last live airing in 2022.
Social media activity generated 9.2 billion potential impressions, with the American Music Awards’ social media accounts amassing over 160 million video views within the first week across platforms like Instagram, TikTok, X, and Facebook [Source: ListenFirst].
PREVIOUSLY (May 28): You never can predict the outcome of significant changes to a long-running awards show — but for the 2025 American Music Awards, it seems that change has proven beneficial. Hosted by Jennifer Lopez at the Fontainebleau Las Vegas for the first time, the show attracted its largest audience since 2019 (the year Ciara hosted).
The AMAs were the top-rated broadcast of the night on that Monday, drawing in 4.86 million viewers, according to Nielsen, reflecting a 38% increase from its last live broadcast in 2022 (which aired on Nov. 20, 2022, hosted by Wayne Brady on ABC).
This year featured numerous changes — it was the first regular AMAs broadcast on CBS, the first to air on Memorial Day (or in the spring as a whole), the first not to be hosted in the Los Angeles area, and the first to shrink from a three-hour to a two-hour format.
The ratings for the 2025 American Music Awards are measured using Live+SD Fast National Data, which includes Out-of-Home Viewing and live streaming on Paramount+.
The 2025 American Music Awards outperformed several recent primetime specials, including ABC’s CMA Country Christmas hosted by Amy Grant and Trisha Yearwood on Dec. 3, 2024; NBC’s Ladies & Gentlemen…50 Years of SNL Music on Jan. 27, 2025; and ABC’s CMA Fest on June 25, 2024.
The CBS broadcast of the 2025 American Music Awards generated 9.2 billion potential impressions and 816,600 social media mentions, showing growth across all key demographics compared to the 2022 broadcast: a 91% rise among adults 18-34, a 23% increase among adults 18-49, and a 16% increase among adults 25-54.
Within the first 24 hours, the social media accounts for the 2025 American Music Awards racked up over 100 million video views across Instagram, TikTok, X, and Facebook, according to Listenfirst.
The live broadcast on Twitch peaked at 205.5 thousand viewers during YouTube star Kai Cenat’s appearance on stage, as reported by TwitchTracker.
Jennifer Lopez
American Music Awards
The American Music Awards are produced by Dick Clark Productions, which is owned by Penske Media Eldridge, a joint venture between Eldridge Industries and Billboard parent company Penske Media.
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