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Dayoung from WJSN recently appeared to voice her dissatisfaction with Starship Entertainment in a post, which she quickly deleted.
In a recent Instagram Story, Dayoung shared a screenshot of Starship Entertainment’s official account, highlighting birthday celebration posts for different artists. The latest post celebrated KiiiKiii member Jiyu’s birthday on May 14—a date that coincidentally is also Dayoung’s birthday.
However, Starship only acknowledged Jiyu’s birthday with a post and did not mention Dayoung, leading to the impression that the agency intentionally overlooked the WJSN member’s special day. In the Story, she included a Korean consonant that resembles a scoffing or sarcastic laugh, indicating her frustration over this neglect.

Fans have noted that a similar oversight occurred in January when WJSN’s Yeoreum did not receive a birthday post from the company on January 10.
Supporters have also highlighted that WJSN has not promoted as a group for “over 1000 days.” Their last release was a special single in July 2022, with their previous mini-album released in March 2021.
Alongside the screenshot of Starship’s feed, Dayoung shared another Story featuring a hamster character referencing ‘Squid Game‘ along with the four-character idiom “To Sa Goo Paeng.”
This phrase of military origin signifies “valuing something when it’s useful but discarding it when it no longer is.”


At this point, both of Dayoung’s Stories have been removed.
Netizens on online forums have shown their support for the WJSN member, commenting:
“That’s unbelievable. They celebrate one birthday and ignore the other?”
“How can a company overlook the birthday of one of their own artists???”
“Is it really that difficult to make a birthday post?”
“That would genuinely hurt your feelings and be infuriating. So annoying.”
“Even if an idol’s contract expires on May 14, they should still acknowledge the birthday.”
“Starship’s just riding the wave of luck with Jang Wonyoung, acting all high and mighty.”
“They celebrated KiiKiii but not WJSN….”
“Why be so petty over a birthday????”
“That’s just excessive.”
“If WJSN renewed their contract in 2023, it’s understandably upsetting.”
“WJSN has so many fantastic songs; I never thought their hiatus would stretch to 3 years… That’s wild.”
“Yeah, I would be upset as well.”
“Starship only promotes when it suits them, and it’s painfully clear when they don’t care. Forget about consistency; it’s evident where their focus lies.”
“As a Boyfriend fan, this is giving me serious PTSD ㅋㅋㅋㅋㅋㅋㅋ”
“What’s up with the company?”
What do you think?
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