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The American Music Awards made a vibrant return on Monday night, reviving its live event format for the first time since 2022, now airing on CBS. The 2025 AMAs, hosted by Jennifer Lopez, attracted an average of 4.86 million viewers — marking a 38% increase compared to the last live broadcast in November 2022 on ABC, according to CBS.
Billie Eilish was the standout of the evening, as the telecast, produced by Dick Clark Productions and held in Las Vegas, saw her sweep all seven categories she was nominated in. Her accolades included Artist of the Year, Album of the Year for “Hit Me Hard and Soft,” Favorite Touring Artist, Favorite Female Pop Artist, Favorite Pop Album for “Hit Me Hard and Soft,” Song of the Year, and Favorite Pop Song for “Birds of a Feather.”
CBS secured the rights to broadcast the AMAs in May 2024, along with the Golden Globes. In October, CBS introduced the audience to the AMAs with a special titled “American Music Awards 50th Anniversary Special.” The parent company of Variety, PMC, jointly owns Dick Clark Productions with Eldridge.
The latest figures account for live viewership plus same-day streaming on Paramount+. CBS reported that the AMAs ranked as the top broadcast of the night, experiencing growth in important demographics compared to the 2022 live event, including a 91% increase in adults 18-34, 23% in adults 18-49, and 16% in adults 25-54.
On social media and digital platforms, CBS highlighted that the AMAs generated “9.2 billion potential impressions and 816,600 mentions on social media,” with its accounts accumulating over 100 million video views within the first 24 hours across Instagram, TikTok, X, and Facebook, according to Listenfirst. Moreover, the AMAs live broadcast on Twitch reached a peak viewership of 205,500 during YouTube Star Kai Cenat’s appearance, as reported by TwitchTracker.
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