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IVE has kicked off a themed pop-up event in Seoul to unveil their official character line ‘MINIVE’, eliciting enthusiastic responses from fans and further broadening the group’s brand universe in fun, imaginative ways.
Scheduled from May 22 to June 1, the ‘MINIVE SCHOOL in SEOUL’ pop-up store is situated across two locations at Lotte World Mall: the Atrium on the 1st floor and Cine Park on the 7th floor of Lotte Cinema World Tower.
‘MINIVE’ consists of a series of original characters designed to capture each IVE member’s distinctive look and personality. The members themselves named the characters—An Yujin envisioned GANGANJI, Gaeul titled DAL-E, Rei brought forth NAORI, Jang Wonyoung crafted CHERRY, Liz contributed CHEEZ, and Leeseo wrapped up the lineup with ERANG-E.
The Atrium area features a merchandise store available to pre-registered visitors, in addition to an open-to-all experience zone where fans can delve into interactive booths themed around each character. At the Cine Park venue, another merchandise store operates exclusively on a reservation basis.
Visitors can also discover life-size silhouettes of the members, handprint art, and themed activities that bring the ‘MINIVE’ universe to life. Popular plush dolls, previously sold out, have been restocked, along with new exclusive merchandise, driving significant turnout and positive response.
On May 24, IVE premiered a ‘MINIVE’ rendition of their music video for ‘ATTITUDE’ on their official YouTube channel. The animated video reflects key moments from the original, featuring fan-favorite scenes such as the “Wonyoung turn” and the playful “guinea pig dash,” garnering attention for its adorable and precise character choreography.
The group’s fanbase, DIVE, has expressed enthusiastic reviews of the pop-up both online and in person. Further updates and information about the event can be accessed through IVE’s and MINIVE’s official social media channels.
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