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On June 1, a new video titled “Are You Watching, Jung Sun Ah? Let’s Do Well Uma Sisters’ Business Challenge Vlog” was posted on the YouTube channel Umaizing Uhm Jung HwaTV. In this video, singer and actress Uhm Jung Hwa introduced her younger sister to the audience for the first time while discussing the story behind their recent family business venture.
Uhm Jung Hwa explained that Umaizing Supermarket was initially founded by her younger sister and older sibling. She noted that it was too modest to be deemed a brand, but they began by producing sauces and soups under that name. As their needs grew, she joined the initiative. The three sisters are now collaborating to manage Umaizing Supermarket. She mentioned this is just a small start, but she had envisioned the name “Supermarket” long ago for a future project, feeling it’s almost like fate that they are now building it together.
She shared that she had always been preoccupied with filming and other commitments. It wasn’t fear, rather uncertainty about how to initiate things. With her joining, she is finally crafting the kind of supermarket she has always envisioned. She expressed excitement, saying it will be both enjoyable and significant. Although it’s quite small, it’s transforming into Umaizing Supermarket. Their inaugural product is coffee tea bags.
In the video, Uhm Jung Hwa is shown visiting a factory to review product samples. Afterward, she went to a restaurant famous for Pyongyang cold noodles, accompanied by her younger sister, who drew the attention of viewers.
Introducing her sibling, she stated, “This is my sister. She is the representative of Umaizing Supermarket.“ When asked if they got along well in childhood, she nodded. When probed about whether they ever argued, she confessed they did. She characterized her sister as very sensitive and somewhat hard to manage. As the middle child, she often felt overshadowed, while her younger sister would easily cry and attract more attention. Their eldest sibling also fit the typical role of a firstborn.
Her sister agreed and recounted that even during their squabbles, if their mother reprimanded them, she would quickly apologize. The eldest sister would remain silent, claiming innocence, which often left her facing punishment alone. Uhm Jung Hwa then humorously referred to her younger sister as a fox.
When the production team inquired if her sister had bought her clothes when they were younger, her sister mentioned that in her twenties, their older sister had covered everything. She expressed gratitude for her sister, who enabled her to travel and gain various experiences. They spent most of their time together, even living under the same roof.
Uhm Jung Hwa reminisced about her sister accompanying her on work tasks and even pitching creative ideas. She emphasized that family means offering support to one another. She stated this business venture is not solely for herself but also for her younger and older sisters. They are collectively pursuing it with love and trust, concluding by saying they are a small yet resilient team of three.
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